P2-Task 1 (Explain the different uses of animation)

Why do we have Animation?

There are many reasons in why we use animation and here are some of them in their fields,


Advertising

Often on the television within programs we see adverts advertising Bupa, Direct Line and many of the adverts contain a real-life scenario but portrayed by animated clips, for example the Argos advert over the Christmas period featured aliens getting all their items out of Argos and the famous quote from that commercial was 'These are alien prices'.

Company's often use various animated clips within adverts because its more entertaining then seeing humans, and it keeps the viewer enticed into not changing channel and keep watching the advert and could eventually boost their sales to a certain product, for example my 5 year old little sister saw an advert for a children's doll and immediately asked my parents for the extras for a doll 'because barbie wears them on the tv' 

Creative Arts

Animation is also used in creative arts to show and produce the skills needed to achieve a grade for example an IT course is creative arts, which is a specified skill in creativity. They would use animation in their work and much of it for presenting to the class they would use various diagrams and animations to get a topic across the the class in presentations

Entertainment

Animation for entertainment purposes has been used for a long time and recently become introduced on to the TV. This started with a series called 'the jetsons' which was first broadcast in America on the channel ABC on march 16th 1963.

Shows like the Simpsons and South Park, are animated and more recent series like futurama and family guy all all produced by programs and are all animated, the way we animate has changed dramatically, since 1963 animated films/clips have developed, by using more specialist programs to create these animations like Maya, Flash add-on's and many others.


Education

Education uses curtain types of animations to present to pupils in subjects like RE, Catering and CDT. The main reason teachers and lecturers do this is to help the pupil understand simple ways in how to complete a task or show the pupils how something works. When I was at school our geography teacher always used animated diagrams to show different topics like shore line drift, and for the image to be animated to brings the audience to see how the object works in a safe environment.

Scientific Visualization

In science animation is used a lot to in a way simulate how curtain parts of the body work or how to carry out an operation, they show this be animation because its a safe way to do so, and obviously we cant see what goes on inside the human body so we have these way's of doing so. Also this keeps a safe and healthy environment, because if we needed to see inside of a human heart we would have to go to the extent of opening a human body so this keeps everything safe whilst leaning safely.

Simulations 

for every simulation we have an animated source, like for a flying simulation they would have a plane cockpit and LCD screens with an animation of the plane taking off in a real-life world. The reason why learners aren't allowed to just jump in a plan and take off and learn on the way is because of cost and safety. Imagine how much it cost to take have a plane take off every time someone need's a test, or how unsafe it would be having  a multimillion pound jet in the hands of a trainee pilot? so this is the most efficient way of doing leaning, improving skills.